CUSTOMER PROFILE
Trimble Transportation recognized that its customer service goals were constrained by confusing, inconsistent processes. The company realigned around a single point of contact powered by NICE CXone.
01 THE BEFORE
Aggressive M&A leaves customer experience lagging
Throughout the 2010s, Trimble Transportation grew rapidly through mergers and acquisitions to expand its range of services and footprint throughout the logistics industries. This meant that different Trimble departments offered technical support to customers with very different processes and platforms, including a variety of legacy versions of Oracle RightNow CRM, Netsuite CRM, Genesys Telephony, 8x8 VCC, and Interactive Intelligence WFM.
Seeking to deliver on a brand promise of One Trimble to customers, the support experience was instead that of at least six different organizations, each with different processes, customer experiences, and practices.
02 DESIRE TO CHANGE
When patience runs thin
Like many industries, margins in transportation are thin, so customers have little patience for inefficiency and waste. If Trimble’s telematics and TMS products are not operating correctly, it is an instant impact to the operations and bottom line of their customers.
Customer feedback made clear that Trimble was presenting a confusing and inconsistent structure, and that their patience was wearing thin. “Some groups answered contacts 24/7. While others were closed for holidays and offered standard support only 9-5 M-F. There were also various ticketing systems and processes” said Creighton Engen, Trimble Transportation senior manager, technical support.
The case for change was strong internally as well. Maintaining the many systems was a constant struggle, and the patchwork telephony and CRM systems further complicated Trimble’s own business practices. Neither customers nor employees had a smooth experience when calls and emails needed to pass across product lines and systems, leading to duplication of effort and frustration.
As part of Trimble’s broader digital transformation and customer experience initiatives, Trimble Transportation decided to implement a new Salesforce solution to unify CRM and wanted to pair it with a single new telephony solution. The company ran a standard RFP practice in search of a cloud-based solution for the decade ahead.
“NICE CXone offered a solution that could be tailored to our needs, while offering great flexibility which can be maintained and improved with our current talent. It is the highest compliment I can pay when I say that most of the support teams have no idea how and when NICE CXone is functioning in the background. It has been a silent hero. ”
SENIOR MANAGER, TECHNICAL SUPPORT
TRIMBLE TRANSPORTATION
03 THE SOLUTION
At last, a single point of contact
Trimble Transportation selected NICE CXone to provide the contact center capabilities behind its revitalized technical support services. They could now offer just one number and one technology stack to drive the entire business. Bidirectional data links between NICE CXone and Salesforce route calls to the right agent more effectively, with contextual and informative screen pops as well as greater ease in ticket creation and management.
Exhaustive planning and requirements-gathering prepared agents for the changeover, minimizing disruption as the two pillars came online. After deployment, NICE CXone drives the majority of routing workflow between teams, communicating via integration with the Salesforce CRM front-end interface. The solution is tailored to ensure that both the agent pools who take high volumes of daily calls, and the engineers and specialists who work on low-volume, complex, email-based tickets are able to work in the same environment despite their differing workflows.
04 THE RESULTS
Uniform experience for customers, unified experience for employees
Customers finally have a more unified experience with Trimble Transportation Support. This also delivers improved access and insight to problem-solving workflow. “Anything we can do to reduce downtime in our customer’s day by 10 minutes here and 10 minutes there is really appreciated in transportation industries,” Engen said.
Tickets now move reliably and easily between support teams, and the NICE CXone routing rules make it easier to determine the most appropriate ticket ownership at every step in the process. Ticket delivery is aligned to an agent’s work style and skillset, further easing adoption and efficiency.
Trimble’s coaches have gained tremendous efficiencies as well. The previous call recording solution was so sluggish that it could take longer to retrieve an audio file than it did to listen. Supervisors were frequently behind on evaluations and had to put in extra weekend time to listen to a handful of recordings. NICE CXone’s rapid playback has improved call evaluation volume and made the process feel less frantic.
Within months of implementation, Trimble concluded that its goals of reducing reliance on local and client/ server applications, improving productivity, and removing unnecessary silos had been achieved.
05 THE FUTURE
Flexibility for the long haul
Trimble Transportation is looking forward to a wide range of options for further improvements, and the self-reliance of a platform that allows heavy customization by internal experts. “3rd parties charge $100+ per hour for software integration and customization work. Being able to do much of this work ourselves, in the NICE low-code environment, has saved us money,” Engen said.
Improved customer segmentation is the next major target. By further enhancing call routing based on customer profile, the company intends to improve outcomes and boost satisfaction, reaching the right team and agent the first time, every time.
