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Contact center interaction analytics - Optimize Your CX

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Drive business outcomes from all customer interactions.

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NICE Interaction Analytics with patented AI technology identifies trends and root causes across 100% of interactions. Whether it’s a voice, text, or digital conversation, NICE Contact Center Interaction Analytics is designed to analyze, measure, and uncover insights to drive improvements to CX. 

Provide the best experience for every customer by understanding who they are, what they need, and how to prepare your agents to deliver exceptional CX. Follow the data to quickly adapt business processes and effectively coach agents. Make next-gen insights easy with analytics everywhere. 

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Fast and accurate insights.

Transform your contact center with Interaction Analytics.

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Compete more effectively.

Learn how Interaction Analytics helped one bank dramatically improve sales and customer retention.

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Uncover valuable insights on customer behavior, intent, and effort.

NICE Interaction Analytics powers informed and measured organizational success with patented AI technology that surfaces historical and real-time insights immediately across 100% of speech and digital contact center interactions.

“Because of the analytics and measurements we have with NICE, we've noticed considerable improvements. We're close to 70 percent first-contact resolution and our customer satisfaction is over 98 percent across our contact centers.”

Senior Vice President of Global Operations and CIO, Alphanumeric Systems

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Contact center interaction analytics: FAQs

NICE Interaction Analytics makes it possible for businesses to better understand their customers, why they are contacting you, and to identify business trends and make informed data-driven decisions. By analyzing data from every type of customer interaction, businesses can deliver consistently smooth and personalized customer experiences, increase customer satisfaction, enhance agent performance, and improve operational effectiveness.

Using NICE’s proprietary, industry specific, purpose-built CX AI models and generative AI technology, Interaction Analytics measures and gathers insights on customer sentiment, identifies churn risk, and unknown product, process or skill issues that were otherwise previously unknown.

Interaction Analytics helps drive CX improvement across every customer touchpoint while also improving agent performance and reducing the cost to serve. The solution provides a single interface for organizing, analyzing, and operationalizing data from multiple interaction channels, creating a unified view of the customer journey.

NICE Interaction Analytics applies the power of data analysis across every type of customer interaction from voice to text to digital, including social. Today’s customers expect to be able to engage with brands on any channel, at any time. Interaction analytics makes it possible to do this by applying advanced analysis such as automatic speech recognition (ASR), natural language processing (NLP), machine learning (ML), transcription, sentiment analysis, and industry-specific algorithms to every customer interaction across any channel of preference.

Interaction Analytics captures all of the data most relevant to creating optimal customer experiences by measuring agent performance, customer sentiment, and monitoring the entire customer journey.

Interaction Analytics infuses NICE’s purpose-built CX AI models, such as Enlighten AI for Customer Satisfaction, which analyzes agent soft skill behaviors proven to influence positive sentiment. The agent soft skills, such as showing empathy, acknowledging loyalty, demonstrating ownership, asking effective questions, and others can be aggregated by agent, team, location and correlated with other KPIs.

Users can filter, analyze, and correlate data by metrics including everything from timeline (day/time of interaction); agent team; likelihood to buy, sentiment, etc. Some of the pre-built Interaction Analytics metrics include the following:

Finally, AutoDiscovery, a feature within Interaction Analytics, provides another way to view metrics, by identifying and categorizing clusters of unknown topics and displaying their relationship within a given set of interactions.

Interaction Analytics offers a unified view of your CX data, all in one customizable user-friendly dashboard. Users are able to apply various widgets and filters to access Interaction metrics and find relationships within the data. For example, the intent analysis widget allows users to view metrics associated with the intents of calls, such as Total Interactions, Average Duration, Average Silence, Total Interactions %, Positive Client Sentiment, Negative Client Sentiment, Outcomes, etc.

CXone IA Advanced users have the ability to also analyze and filter by Intents, Actions, and Outcomes, and then correlate those results with CSAT, handle time, or specific behaviors.

These metrics can be highly relevant to your business and overall level of CX. For instance, certain types of interactions might naturally involve prolonged periods of silence, or specific language used in calls might be more indicative of successful resolutions than currently recognized. Consider the important metrics in your business and how these new metrics align or contrast with them. Best practice out-of-the-box templates can help you get started and it is possible to fine-tune it to suit your specific business needs.

Combining the latest generative AI LLM (Large Language Models) technologies with industry-specific Enlighten models, Interaction Analytics makes it possible to analyze more data at scale and provide richer analysis of the overall customer experience.

Enlighten AI Intent and Activity Ontology Models are pre-built, out-of-the-box AI models, that are part of Interaction Analytics Advanced. They include thousands of models that analyze every interaction for intents, actions and outcomes and then categorize the data into topics. Models that automatically categorize interactions provide higher quality and faster time to insights for CX and reduce what was previously a manual effort.

User-friendly visual reporting and role-based, customizable dashboards are available offering a unified view of key business metrics from executives to managers to front line agents. Easily configure analytics dashboard widgets and filters to gain continuous insights by individual interactions, specific dates, and/or time frames, or at the individual agent level.

With an intuitive drag-and-drop interface, you can select from a wide range of metrics and attributes to display. These dashboards provide a comprehensive view of your contact center, enabling the right people to take timely action.

Key features include:

There are two pricing tiers which to purchase Interaction Analytics.

CXone Interactions Analytics and CXone IA Advanced.

CXone Interactions Analytics provides continuous insights into the content of interactions using out-of-the box entity detection and topic classification; ability to score interactions on array of meaningful outcomes like sentiment, frustration and resolution.

CXone Interaction Analytics Advanced includes additional features: AutoDiscovery, and the ability to analyze data using Enlighten Intent and Activity models. You can optionally level up and add Enlighten AI models for Customer Satisfaction and Sales Effectiveness.

CXone Interaction Analytics can also be purchased as part of the CXone complete suite.

Limited time packages are also available, offering a substantial discount compared to when purchased by individual solution.

NICE’s Enlighten AI CSAT promotion includes:

Boost CX and operational performance.

Make informed decisions.

Fast and accurate insights.

Compete more effectively.

Uncover valuable insights on customer behavior, intent, and effort.

“Because of the analytics and measurements we have with NICE, we've noticed considerable improvements. We're close to 70 percent first-contact resolution and our customer satisfaction is over 98 percent across our contact centers.”

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Contact us

Contact center interaction analytics: FAQs

Make informed decisions.

Compete more effectively.

Measure with metrics that matter

Deliver customers service excellence

Improve CX

Decrease cost to serve

Analyze customer sentiment

Identify churn risk

Uncover root causes

Discover what you didn’t know

Leverage breakthrough technology

Get immediate insights

Measure with metrics that matter

Deliver customers service excellence

Improve CX

Decrease cost to serve

Analyze customer sentiment

Identify churn risk

Uncover root causes

Discover what you didn’t know

Leverage breakthrough technology

Get immediate insights