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Customer Experience (CX) AI Platform
  • Customer Experience (CX) AI Platform×
  • Platform

      CXone Mpower Platform

      • Platform Overview

        Complete AI platform for customer service automation

      • Purpose-built AI for CX

        Powering smarter CX with AI-driven insights and automation.

      • Cloud Architecture

        Innovative cloud-native foundation to rapidly scale extraordinary CX

      • Voice as a Service (VaaS)

        Crystal-clear, scalable voice interactions for effortless interactions

      • Dashboards & Reporting

        Gain a full operational picture of your contact center, with enhanced visualization of real-time and historical insights

      • Integrations

        Seamlessly connect your business systems with our platform

      • Trust & Compliance

        Securing your trust with every interaction

      Discover the full value of AI in customer service

      Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

      Calculate your savings

    • Products
      • Explore all Products

      • Capabilities

      • Workflow Orchestration

        Workflow Orchestration

        Evolve from interaction management to workflow orchestration across the entire organization.

        Learn more

        • Omnichannel Routing

          Reduce wait times and boost conversions with smart customer-agent matching.

        • Proactive Engagement

          Generate more revenue, minimize hang-ups, and proactively connect to reduce friction.

        • Workflow Orchestrator

          Unify and optimize every customer service workflow from intent to fulfillment.

        • Agent Desktop Workspace

          Connect front and back office teams with data, conversations, and workflows together in one place.

      • Workforce Augmentation

        Workforce Augmentation

        Move beyond tools to empower employees with real-time, actionable intelligence that elevates performance.

        Learn more

        • Specialized AI Copilots

          Elevate human performance with specialized AI copilots for every role.

        • Workforce Engagement Management

          Elevate employees, adapt to flexible work, and meet expectations - without compromise.

        • Automated Summary

          Instantly summarize interactions to accelerate resolution times and efficiency.

        • Voice of the Customer

          Unlock customer insights to enhance experiences, drive loyalty, and boost business growth.

        • Interaction Analytics

          Gain AI-powered insights from 100% of interactions to drive continuous improvement.

      • Service Automation

        Service Automation

        Go beyond answering questions to fully automate customer intent through fulfillment.

        Learn more

        • Intelligent Virtual Agent

          Boost self-service satisfaction and conversion with conversational AI agents.

        • Experience Optimization (XO)

          Synthesize real customer conversations to identify your top automation opportunities.

        • AI Agents

          Instantly create no-code AI agents powered by your data—build once, deploy everywhere.

        • Proactive AI Agent

          Keep customers engaged in conversation from onboarding to installation, service, and retention.

        • Knowledge Management

          Activate AI-powered enterprise knowledge to increase self-resolution rates and loyalty.


      • Solutions

      • By Business Initiative

        By Business Initiative

        • Grow Revenue

          Boost conversions and win rates to accelerate growth

        • Engage & Empower Employees

          Create a workplace of truly engaged employees

        • Boost Customer Loyalty

          Improve customer loyalty on interactions across the journey

        • Drive Digital Transformation

          Integrate digital technology at the center of CX

        • Small and Medium Business

          Drive growth and boost revenue with smarter, cost-effective customer service built for SMBs.

        • Call Center Software

          Empower agents to provide better experiences

        • Increase Operational Efficiency

          Leverage AI and automation to increase agent retention

        • Move to the Cloud

          Elevate experiences by moving operations to the cloud

        • Improve Compliance

          Protect your consumers with pre-built compliance solutions

        • Proactive Customer Engagement

          Elevate customer satisfaction with proactive conversational AI

      • Integrations & Custom Solutions

        Integrations & Custom Solutions

        • CXexchange Marketplace

          Discover partner solutions to extend capabilities on our platform

        • Pre-Built Integrations

          Seamlessly connect your business systems with our platform

        • Developer Tools & APIs

          Endless customization options with RESTful APIs and robust SDKs

        • Partner Ecosystem

          Embark on a journey of shared success and collaboration

        91% of customers recommend NiCE as a preferred CCaaS vendor

        Gartner® named NiCE the only Customers’ Choice CCaaS vendor in its 2024 Peer Insights™ “Voice of the Customer for Contact Center as a Service” report.

        Get report


      • View All Products
    • Industries

      By Industry

        • BPO

          Business Process Outsourcers

        • Financial Services

          Customer experiences that count

        • Government

          Elevate citizen trust

        • Healthcare

          Healthy patient experiences

        • Insurance

          Secure policyholder experiences

        • Retail

          Delight customers where they shop

        • Telecom

          CX for Telecommunications

        • Travel & Hospitality

          Boost traveler and guest loyalty

        Discover the full value of AI in customer service

        Understand the benefits and cost savings you can achieve by embracing AI, from automation to augmentation.

        Calculate your savings

      • Services
        • Explore all Services

        Professional Services

        • Professional Services

          Industry-leading expertise, tools and know-how

        • Implementation Partners

          NICE-certified implementation partners

        • Business Consulting

          Your partner for successful transformation

        Training

        • Contact Center Training

          Tailored education delivered by CX experts

        Support & Assistance

        • Customer Support

          Global support you can depend on

        Make the smartest buying decision with the latest Gartner analysis

        NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 11th consecutive year and is positioned furthest on Completeness of Vision.

        Get report

      • Resources

          Knowledge Base

          • All Resources

            Whitepapers, datasheets, demos and more

          • Analyst Perspectives

            Contact center reports from third party analysis

          • Terms Glossary

            Detailed descriptions of industry-related terms

          • FAQs

            Contact center focused frequently asked questions

          • Guides

            Expert insights for superior CX

          Learning & Insights

          • On-Demand Webinars

            Browse our extensive webinar catalog

          • Interactive Product Tours

            Explore the complete platform with our self-guided demos

          • Blog

            CX industry guidance by contact center experts

          • Why NiCE? Video Series

            Step Inside The Room Where It Happened to see CX AI in action

          Community

          • Events

            Upcoming events and webinars

          • Customer Stories

            Our customer's success is paramount. Read case studies about real CX transformation

          • NiCE Clubs

            Collaborate, learn, and share best practices for customer service excellence

          Make the smartest buying decision with the latest Gartner analysis

          NiCE has been named a Gartner® Magic Quadrant™ Leader for Contact Center as a Service for the 11th consecutive year and is positioned furthest on Completeness of Vision.

          Get report

        • Company

            Company

            • About Us

              Powering seamless cloud experiences

            • Investors

              Investors relations, reports and filings

            • Global Offices

              Interactive map of locations worldwide

            • Careers

              View job openings and learn about our culture

            • NiCE Leadership

              Meet our global leadership and executive team

            News & Media

            • Events

              Upcoming events and webinars

            • Press Releases

              Find the latest updates from NiCE

            • Media Center

              Media contacts and resources

            Corporate Governance

            • NiCE Trust Center

              Securing your trust with every interaction

            • Market Leadership

              Discover why NiCE is the market leader

            • Corporate Responsibility

              In a world where you can be anything, be NiCE

            Meet NiCE Cognigy

            Together, CXone Mpower and Cognigy AI enable organizations to accelerate AI adoption and scale it seamlessly across every customer experience.

            See what’s possible

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            • Proactive customer service engagement
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            © 2025 NiCE

            Proactive customer service engagement - Transform Your CX

            Stay one step ahead with proactive CX

            Reactive customer service is toast—outdated and insufficient. Flip the switch to proactive CX. Elevate CSAT and supercharge results. Create a predictive world with CXone Mpower.

            Who says you can't predict the future?

            Ensure you’re always steps ahead with proactive engagement fueled by predictive analytics and conversational AI. Forget transactional outreach! Don't get left behind and risk losing customers (and revenue) by sticking to outdated methods.

            Engage in proactive AI-driven conversations before customers need to contact you. Anticipate and know precisely when to reach out, what they need, and what to do next to eliminate friction and reduce effort across the whole customer journey. That's the power of NiCE.

            Why settle for average? Be proactive with NiCE.

            Gain a competitive edge with intelligent proactive CX solutions fueled by predictive analytics and conversational AI.

            Unlock the power of proactive outbound engagement

            Download the whitepaper

            Is your CX as proactive as you think?

            Industries leading the proactive charge

            Related Resources

            TruGreen Grows a Vibrant Contact Center with NiCE CXone
            Case Studies

            TruGreen Grows a Vibrant Contact Center with NiCE CXone

            Proactive Outreach: Generate Customer Loyalty & Boost Your Finances
            White Papers

            Proactive Outreach: Generate Customer Loyalty & Boost Your Finances

            The ultimate survival guide for transforming reactive service into a proactive experience
            White Papers

            The ultimate survival guide for transforming reactive service into a proactive experience

            View All Resources

            Ready to leap ahead? It starts with NiCE.

            If you would like to know more about our platform or just have additional questions about our products or services, please submit the contact form. For customer support, please visit our support page to log into the Customer Community portal.

            workforce-intelligence-icon
            proactive-dialer-icon
            cross-devices-icon

            Is the customer experience you provide as proactive as you think it is? Find out. (Hint: There’s more you can do.)

            Outbound opportunities can be found everywhere. Enhance the overall customer experience by being proactive in communication, building trust, and adding value to the customer-business relationship.

            Team having fun

            Reduce friction. Win loyalty. Generate revenue.

            There is a proven return for companies that consistently invest in proactive engagement with their customers. Proactive outreach boosts customer satisfaction and influences your business and financial results with cost savings (via reduced calls) and added revenue (via customer loyalty and upsell).

            Get Report

            Business Process Outsourcers (BPOs)

            Business Process Outsourcers

            Proactive customer engagement increases reach, accelerates payments, and boosts outcomes, improving customer experience across acquisition, onboarding, service, and upselling. Adopting an AI-driven outreach approach allows your BPO to deliver even further value with enhanced digital experiences and faster implementations.

            Retail

            Retail

            Once customers make a purchase, effective proactive communication between you and your customers is vital. Whether it's managing product recalls, collecting payments, renewing subscriptions, or handling warranty sales post-purchase, adopting a proactive outreach strategy cuts down friction and keeps revenue flowing smoothly.

            Public Institutions

            Public Institutions

            Government and educational institutions can now instantly reach constituents and students with intelligent proactive outreach. Leverage mass voice or text messages to gently guide them toward timely application submissions and renewals, class registrations, and notifications about crucial events and upcoming appointments—in an effective and engaging manner.

            Financial Services

            Financial Services

            Developing a proactive outreach approach centered on wealth management, lending services, mortgages, and credit cards enables you to offer customers a distinct experience, reducing late payments, improving the customer relationship, and opening up new revenue opportunities. Offer less intrusive engagement by sending direct-drop voicemail or digital messages for reminders about upcoming bill payments, subscription renewals, or other financial transactions.

            Proactive Conversational AI

            Engage customers through multiple milestones and boost digital containment success with proactive conversational AI.

            Read more

            Omnichannel Engagement

            Reduce friction, minimize hang-ups, and generate revenue with “no pause” outbound dialer and direct-drop voicemail.

            Explore now

            Engagement on Web and Mobile

            Direct customers to relevant assistance. Offer knowledge articles or engage with an invitation to chat, as appropriate.

            Discover more

            Understand

            Gain insight into customer behavior to continually improve your proactive engagement strategies with AI.

            Reach

            Detect and engage with customers in their moments of need. Deliver a message for a fraction of the cost of manual dials.

            Converse

            Start a conversation and deliver personalized support before issues arise, preventing frustration and building trust.

            Act

            Automate proactive customer engagement with contextual web and mobile guidance, intelligent chatbots, and conversational AI assistants.

          • Lead Generation (Appointment setting, Market research)
          • Brand/Product Awareness and Education
          • Sales Strategies (Account-based marketing, Cold-calling)
          • Early-Stage Delinquency (Preventative Outreach, Payment Reminders)
          • Late-Stage Delinquency and Recoveries (Persistent Outreach, Negotiation and Settlement)
          • Account Reactivation and Retention (Win-back Campaigns, Payment Plan Negotiations)
          • Referral, Drip and Nurturing Campaigns
          • Cross-selling and Upselling
          • Renewal and Retention Programs
          • Customer Win-back Campaigns
          • Proactive Engagement (Appointment Reminders, Product Updates)
          • Risk Mitigation and Issue Identification
          • Personalized Communications
          • Exclusive Offers and Loyalty Programs
          • Educational Outreach and Product Tutorials