AI for business is artificial intelligence that is infused throughout an organization so that all key stakeholders - from employees to customers - can benefit from smarter technology. Recent advances in generative artificial intelligence have made AI more effective and humanized, and businesses that utilize advanced AI for initiatives can compete more effectively.
Generative AI, the technology behind ChatGPT and similar applications, is an umbrella term for AI-powered software that can create original, humanized content that includes such things as images, outlines, essays, videos, and music. If you have ever experimented with software such as Bard or ChatGPT, you'll know that the responses are very well-written and sound authoritative but aren't always completely accurate.
The authority and eloquence come from consuming billions of online records and learning not just facts, but grammar and syntax. The output of text generators is highly readable thanks to forms of AI such as large language models, natural language processing, and machine learning. Unfortunately, the accuracy of generative AI tools that produce textual content are only as accurate as the data they're trained on. Inaccurate or biased data can sometimes make these systems produce nonsense.
This is why organizations that use AI for business purposes need to train solutions on their own information and give them access to internal knowledge sources.
NICE is at the forefront of developing AI solutions specifically for enhancing the customer experience (CX). Enlighten AI for CX uses generative AI, domain-trained models, and millions of historical customer service interactions to be a smart CX tool right out of the box. Further training on organization-specific data ensures Enlighten AI will provide branded information and experiences.
Because everyone can benefit from smarter answers and guidance throughout the customer journey, Enlighten AI is infused throughout our solutions. For example:
Ultimately, these AI for business solutions can modernize customer service roles and processes and turbocharge improvements in the customer experience.
