White Papers

The State of CX: Real insights from the largest CX dataset

Overview

What can you learn from a billion customer interactions? Plenty.

In today’s hyper-competitive market, consumer expectations are soaring to unprecedented new heights. What is the measurable impact for organizations that meet consumers’ high standards—and how do they compare to the competition? The data is in, and NICE has insights to bring your CX to the next level.

Research from billions of customer interactions reveals a striking correlation: businesses with the highest customer sentiment scores consistently outperform their peers in profitability and stock returns. And we found more CX insights you won’t find anywhere else—including how customer sentiment soars when companies adopt a unified CX AI platform.

NICE is the only vendor with purpose-built AI for CX. Drawing from over three decades of expertise and more than a billion interactions, our cutting-edge data analysis extracts actionable insights so you can drive meaningful business outcomes and gain the competitive advantage.

Explore these revenue-driving insights:

  • Customer sentiment directly drives stock performance, with top CX brands achieving higher returns
  • Agent performance variability negatively affects CX, underscoring the need for AI to improve experience consistency
  • Agent soft skills remain critical with positive behaviors increasing customer sentiment
  • Only a fraction of time on an interaction is spent productively to positively influence CX