Customer journey analytics - Optimize Your CX

Perfect every customer journey.  

Ensure effortless customer experiences with omnichannel AI-enabled predictive analytics, smart self-service and journey-level metrics.

Delight customers with optimal journeys.

Accelerate time to insight

Quickly surface key insights of the entire customer journey and dramatically reduce the time it takes to uncover and act upon the root causes of problematic journeys.

Visualize real customer journeys

Gain a holistic view of every touchpoint in a customer journey. With customer journey mapping businesses can identify patterns and trends that highlight both positive and negative aspects of the customer experience.

Measure and predict customer success

Use AI to connect and analyze millions of disparate digital customer data points, identify poor resolution paths, and proactively recommend opportunities to improve customer interactions.

Customer journey analytics

Transform the customer journey

Use customer journey analytics to gain a holistic view of the end-to-end customer journey, uncover cross-channel inefficiencies and optimize business processes from the customer's perspective.

Discover how customers flow through touchpoints or a customer journey map, where they are stalling, validate pre-defined journeys, and understand interaction behavior at scale. Customer Journey Analytics offers accurate analysis for where to start designing, orchestrating, and refining journeys to maximize customer experience.

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Exceptional customer journeys begin with a holistic customer experience analysis.

Analyze customer behavior and experiences that span multiple customer interactions across channels and over many days, weeks or months and find bottlenecks with specific sequence characteristics.

Optimize service costs

Optimize service costs

Improve your customer's journey by analyzing digital paths such as exit and transfer points or last pages.

Proactively prevent churn

Proactively prevent customer churn

Customer journey analytics enables businesses to predict the likelihood of attrition, complaint, negative NPS, or repeat contact and bolster proactive outreach and response.

Identify automation opportunities

Identify automation opportunities

Discover and prioritize customer intents, utterances, agent tasks, and workflows across all channels to identify the top automation opportunities to improve overall customer satisfaction.

Predict buyer intent

Predict buyer intent

Predict “likelihood to buy” and automatically connect customers with the best available agent for their needs by analyzing customer journey data.

“By implementing NICE, we aim to improve customer journeys, process effectiveness, prevent fraud, and improve the relationship with our regulatory agency.”

Executive Director Banco BMG

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