Overview
Gone are the days of simply adding self-service as an option is sufficient for CX. Aberdeen Research data shows firms are now adopting AI and automation as key pillars of their activities to continuously and rapidly adjust self-service based on changing customer expectations. Data rich & savvy is quickly replacing just “data heavy” by setting new ROI for happy customers, decreasing costs, and growing revenue.
Learn more about how firms are upping the level of quality when it comes to self-service:
