The ROI of Gamification by Aberdeen: Shining Star of Performance Management In the Age of Digital & AI

Overview

The rise of AI and digital technology has transformed performance expectations, making performance management more critical than ever. This report examines four key performance categories in which gamification enhances results in contact centers and the broader customer experience (CX) organization.

By establishing gamification as a key component of performance management, supported by digital technology and AI, contact center and CX leaders can create a significant competitive advantage, regardless of fluctuations in customer expectations or the business environment.

Read the Aberdeen report to learn more.