Overview
To be successful, CX innovation programs must scale rapidly and effectively along with changing business conditions and be viewed as a key institutional element that transcends organization departments. AI plays a crucial role in driving innovation in
customer experience (CX), acting as a catalyst for companies’ operational consistency and excellence. By harnessing these capabilities, business leaders can delve into extensive sets of real-time and historical data to uncover trends, perform root cause analysis, and predict future events.
In this Aberdeen report, “CX Innovation at Scale: Maximize Business Success by Using AI to Futureproof Your CX Activities,” research shows that companies using AI to support
innovation are achieving a 3x greater increase in
customer satisfaction rates. These organizations also enjoy a 5x greater improvement (i.e. a decrease) in service costs.
This report highlights key methods of innovating CX at scale, including how to:
- Identify the challenges that exist in using AI to address optimizing operations
- Get crucial insight into market and customer trends that could influence CX activities by breaking down data siloes
- Create hyper-personalized experiences with AI-enabled analysis of every interaction
- Empower agents and boost engagement by automating repetitive tasks
Empower CX innovation with AI for lasting results
