NICE’s New ‘Future You is Dynamite’ Campaign Shatters the Myth That All AI is Created Equal in Customer Service with Tongue-in-Cheek Creative

Hoboken, N.J., March 17, 2025 – NICE tackles the widespread challenges of AI deployment with ‘Future You is Dynamite’, a bold, humorous new digital campaign challenging brand leaders to rethink their approach to AI and automation —because when AI isn’t built for customer service, it fails everyone.

Unveiled for Enterprise Connect 2025, the video-first campaign taps into early 2000s nostalgia and Jon Heder’s signature deadpan humor in classics like Napoleon Dynamite and Blades of Glory, taking an entertaining yet insightful look at what happens when AI and automation are not built for purpose.

Alongside his real-life twin brother, Dan Heder, the series delivers a comedic showdown: Future Jon, powered by NICE’s intelligent customer service automation, has nothing but effortless experiences —while Current Jon battles the clunky, impersonal AI that too many brands force on agents and customers today.

But this isn’t just a quirky throwback. The campaign is a sharp commentary on the state of AI in customer service—where generic, one-size-fits-all solutions are breaking more than they fix. The tongue-in-cheek creative aims to puncture the hype surrounding AI by showing what the industry doesn’t want to talk about: most customer service AI simply isn’t working.

The campaign highlights a stark disconnect –AI adoption is skyrocketing, yet customer satisfaction remains stuck in place. Why? Because automation only works when it’s designed specifically for customer service. The campaign challenges the brand leaders to wake up to the fact that AI and automation only work when it’s built for customer service—not bolted onto it.

“AI is having its moment—but behind the buzz, too many businesses are relying on disjointed AI solutions that weren’t designed for customer service,” said Einat Weiss, Chief Marketing Officer at NICE. “‘Future You is Dynamite’ calls that out, because when AI is domain-specific, customer service-focused, and built to understand the complexities of customer service, the results are transformational. When it’s not, it’s just… frustrating.”

The digital campaign will run across YouTube, LinkedIn, X, Facebook, and Instagram as well as other digital platforms—meeting brand leaders where they consume content and sparking a conversation that’s been missing from AI. The video series features NICE’s industry leading customer service AI platform CXone Mpower as the ultimate choice for intelligent customer experience automation at enterprise scale.

Creative Details:

• Title: Future You is Dynamite
• Director: Jason Conforto
• Agency: Avalanche Studios
• Where to Watch: YouTube, LinkedIn, Instagram, Facebook, CTV Streaming Service, Online Video across Business Sites.

With its offbeat humor and cultural nods, ‘Future You is Dynamite’ plays with the category’s familiar tech jargon, injecting wit and energy into the conversation. It invites brands to imagine what’s possible when AI is done right—and shows that the future of customer service isn’t just smarter, it’s dynamite.

Check out NICE’s ‘Future You is Dynamite’ campaign here: www.nice.com/dynamite

NICE executives are available to discuss the pitfalls of generic AI, the rise of shadow AI, and why digital-first advertising is the future.