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As cognitive technology continues to make great strides across global markets (often at a similar pace to which more sophisticated customer markets are expecting), we are identifying many creative opportunities to leverage more intelligent, AI tech to increase the success of Robotic Process Automation (RPA) implementations.

As global customer markets rapidly become more sophisticated and accustomed to utilizing cognitive technology in their everyday lives, the customer of tomorrow will not only expect smarter and faster service delivery, but highly intelligent and personalized self-service options will soon become a necessity. As such, enterprises world-wide are under pressure to advance their business operations to keep up with this market trend.

Could NEVA (NICE Employee Virtual Attendant) with her human persona and friendly smile, forever change the human robot dynamic?

With the exponential increase in B2C (Business to Consumer) interactions, many brands and enterprises have turned to Conversational Bot Platforms (CBPs) as a solution for improving conversations with their customers. We have already established that Robotic Process Automation (RPA) and chatbot integrations are a match made in heaven, so we will now explore the finer details including the inner workings and functionality of this dynamic.

As Robotic Process Automation rapidly continues to make its mark within the business and economic landscapes, much uncertainty exists about the role of humans within the workforce. What is certain, however, is the sustainable value that desktop automation brings to any digital transformation initiative and the people involved. In fact, Desktop Automation intricately functions with humans at the heart of each and every customer interaction and business process, enabling the human workforce to reach its best potential.

In a recent webinar conducted by Omer Fuchs, NICE’s New Business and Strategy Director and Andrew Anderson, CEO of Celaton, some of the latest developments in Cognitive / AI automation technology were discussed, in addition to how they can be applied to more complex business process scenarios.

In a race to satisfy ever increasing and more sophisticated customer demands, global businesses at large are acknowledging the need to expand their digital capabilities. With this in mind, it's no surprise that the market has seen a steady growth in the adoption of Robotic Process Automation (RPA), which is predicted to reach a market value of BN 98.4$ globally by 2020. The era of immediacy is upon us and the market’s demand for instant responsiveness is intensifying. This is confirmed by eMarketer’s prediction that the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users by 2018.