Woman uses social media to reach customer service and voice her inquiry

Customer Service – The Social Way

January 13, 2020

Customer service is changing rapidly and fundamentally. In their private life, Millennials and Gen Z have long since abandoned outdated ways of communicating with each other – today, “the screen” is the place to be (and interact), whether it’s Facebook, WhatsApp, Twitter or any other social network. Social media is literally revolutionizing the way people live and interact – as per October 2019, there were over 3.7 billion active social media users worldwide (source: statista.com).

Naturally, shifts in the way people interact with each other will sooner or later influence how they expect to interact with companies and their customer service. Read this recently published eBook for detailed insight into how to approach Social Customer service. Or if you are pinched for time, here’s a quick summary of some of the new challenges that come with “going social.”

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Customer service in social channels is a brave new world. Are you considering “going social”? Make sure you read our new eBook The Innovator’s Guide to Social Customer Care.