Enhancing guest loyalty in 2025: Using voice of the customer to deliver better hospitality experiences
Some guests are looking for a familiar-feeling home away from home. Increasingly, many are looking for personalized, one-of-a-kind experiences.
Enhancing guest loyalty in 2025: Using voice of the customer to deliver better hospitality experiences
Some guests are looking for a familiar-feeling home away from home. Increasingly, many are looking for personalized, one-of-a-kind experiences.
2025 CX vision: Top 12 resolutions for AI-powered excellence
The start of the new year offers a chance to reset. Whether it’s starting the year with detox cleanse, a plan to read more books or a pledge to cook more at home, new year’s resolutions give us the opportunity to start making new choices and bid farewell to old routines.
Balancing complex demands across workstreams
In today’s digital-first world, where customers expect personalized, real-time responses across all channels, achieving excellence in customer service has become an art form.
The Payment Card Industry Data Security Standard is a set of accepted policies and procedures designed to protect cardholders and the financial transactions that they execute as well as their personal information. In 2004, four major financial institutions – Visa, Mastercard, Discover, and American Express – came together to develop the set of standards. The standard is built on six major objectives:
PCI Level I compliance means that the company processing the transactions has been verified by a third party, known as a Qualified Security Assessor (QSA). The company hires the QSA to perform regular audits in 12 different categories, with multiple sub-categories within them.
PCI Level II compliance means that those same audits are performed and requirements met, but the company does a self-assessment internally. This is done using a self-assessment questionnaire (SAQ) and is administered by an Internal Security Advisor (ISA).
It is often a misconception that Level II is better than Level I, or vice versa, but that isn’t true. The most important thing for contact centers is to ensure that the requirements are met and vetted by either a third party or internal expert.
There is no security benefit to achieving both levels of compliance. There is a perception some may have that working with a company that has been audited by a third party provides an unbiased opinion and therefore greater peace of mind.
As a company that provides PCI-compliant contact center solutions to companies of all sizes, we get this question all the time. The answer is no. PCI compliance on the part of a vendor or subcontractor does not innately grant a company compliance as well. It is up to the company to perform their own audits or use a QSA to ensure compliance.
For a contact center to be PCI compliant, it requires every element of the transaction to follow all the PCI rules. Consider a transaction where a customer is paying for something over the phone and using the contact center voice channel. The voice lines must be secure and untappable. Often, contact centers will use a tool that masks the credit card number as its being read, so it can be recorded but the agent doesn’t personally hear the number.
Then there is the issue of storage – that data must be secured by the vendor, and the recorded call must be equally secure in their cloud storage. There have even been cases where companies were deemed not PCI compliant because of the level of background noise in their contact centers, which allows callers to overhear agents engaged in other customer conversations.
It can all seem like a lot to manage, which is why most enterprises operating transactional contact centers rely on a cloud-based provider of contact center services that is PCI compliant as opposed to managing it themselves.
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