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How VOC can help you create frictionless, self-directed digital journeys so customers are in the driver’s seat

How VOC can help you create frictionless, self-directed digital journeys so customers are in the driver’s seat

It’s been over a decade since Capgemini and the MIT Center for Digital Business coined the term digital transformation. Today, rather than just focusing on introducing new channels to tech-savvy customers, digital transformation efforts are about creating frictionless, self-directed digital journeys where customers are in the driver’s seat of their own experiences.