New Gartner® model: A different approach to the customer experience

Achieving customer satisfaction and loyalty should be a top priority for all businesses, especially during challenging times. Why? Because there is a proven link between the customer experience (CX) and revenue. We saw it during the pandemic, and it continues to be true today.

A new report from Gartner® shows how companies are failing to meet customer needs. But what is the solution? A smart CX strategy and the supporting technology should replace outdated systems and processes that prioritize short-term profits over long-term relationships.

“Rethink Customer Experience for a Disrupted World with the CX CORE Model: A Gartner® Trend Insight Report,” illustrates how organizations can use a new approach to drive innovations and deliver superior service.

This Gartner® trend insight report can help brands learn how to:

  • Prioritize outside-in thinking
  • Architect experiences with empathy
  • Lead with customer-facing business capabilities
  • Use the Gartner® CX Core Model to create lasting customer relationships

Gartner, Rethink Customer Experience for a Disrupted World With the CX CORE Model: A Gartner Trend Insight Report, Don Scheibenreif, Marcus Blosch, 16 February 2022.

Gartner is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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